Video Brief Template With inline Instructions – Professional Video Creation (Part 6)

What’s My video’s purpose?

To show What?
To show How….

Why

Why am I doing this video?   Be very specific -How can my main subject benefit the audience e.g “to show how you can easily create sprite animations that are  realistic and seamless.”   Arrive at reasons to sell your main point.

Who

Who is my audience?’ How much of an expert is my audience? How familiar are they with the subject matter?   Terminology – Will my audience understand my technical terms? Always use the simplest and easiest lingo   Why did they look for my content? Did I direct them to this video from the classroom? Ideation – Are they browsing and looking for ideas? Instructions – Are they trying to figure out how to do something by  looking for a method or tutorial? Advice – Are they trying to decide on whether they should be doing what you say? Buy in – are they trying to decide whether to buy or convert to what I’m selling?

What’s my video’s content?

Am I making a tutorial ? marketing a product/service?

TutoriaL (Remove this Section If it is not applicable)

Outline what procedure you’d like to show, If it’s an introduction to the main features, stick to the main features, don’t outline all items on the interface.   Identify call to action – sign up, subscribe, watch the next video etc.  

Marketing (Remove this Section If it is not applicable)

List main points in order of significance.   Identify call to action – sign up, subscribe, watch the next video etc.  

Explanatory Video (Remove this Section If it is not applicable)

Briefly describe the explanation.   Identify call to action – sign up, subscribe, watch the next video etc.  

The video script template can be found here: Video Script Template With inline Instructions – Professional Video Creation (Part 7)

© 2021  Vedesh Kungebeharry. All rights reserved. 

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